I first read through the brief and highlighted the parts that stood out to me as a designer. Looking through, I have pulled out words and phrases with which I can start my research.
First, I started by googling kids' clubs that exist in the UK now.
First, I started by googling kids' clubs that exist in the UK now.
Research
Moodyboard (inspo from Pinterest, dribbble and Behance)
Looking at American Summer Camps
Looking for the right name
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After asking people what they thought was the best name for the group, "Power Chords" came out on top. With this name, I started developing designs that would suit this name; it reminded me of "The PowerRangers", so I got into that—and decided to use colours and different "rangers" to show different age groups.
Brain rot doodles
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moodyboard of simple shaped characters
First draft / idea for characters
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I am making the characters based on the chords. I also examine how people remember the chords "Eddie Ate Dynamite, Goodbye Eddie" EADGBE. I am making seven characters using the seven chords in different popular genres.
Each character has a name and a genre, and the name relates to different famous people (Groups) within that genre.
Each character has a name and a genre, and the name relates to different famous people (Groups) within that genre.
Research of Character designs
Looking at Griffs work
Other influences for kids' mascots
The Characters (Process)
A - Amadeus (Classical) Based on Wolfgang Amadeus Mozart
sketch
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B - Be-Tee. S (KPOP) Based on BTS
Sketch
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first concepts
adding extra colours and shading
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trying out different colours
C - Charlie / YardBird (Jazz) Based on Charlie Parker
sketch
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trying out different colours
D - Death/ Deedee (Black Metal) Based on Bathory
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Sketch
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Initially, he would be a dragon based on Imagine Dragons, but after speaking to my brother, he said he looked more like a demon goat.
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First concept
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Different colours
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Made him look more like a goat (tried more black metal colours)
E - Eddie (Rock) Based on Eddie Van Halen
Sketch
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First designs
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different colour ideas
F - Fungus (FOLK) Based on Florance and the Machine
Sketch
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G - GaGa (POP) Based on Lady Gaga
Sketch
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The gang
Working on the logo
Some Mockups
Font Type: fat frank
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poster designs
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Stripping Back
stripped back even more
How I imagine my characters will interacte with the world outside of the screen
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